Marketing & Advertising

When opportunity, product and price have been established, the next step remains to be defined: Market Presence. Because Urban D.C. is an market savvy as it is refined, there is no one formula that fits all. Every project has “unique selling propositions” or USP that require careful marketing strategies resulting in a defined marketing plan. Urban Pace creates, manages and thrusts the plan to the media forefront, positioning the community precisely as intended. We pull qualified buyers into the market by employing our proprietary unique service offering; Builder Velocity™ lead database and management program. This exclusive system enables us to sort through 80,000 plus leads by product type, price range, neighborhood preference and USPs. As a result of our proprietary system, we save our clients thousands of dollars by eliminating the need for traditional marketing budgets.

Services include:
• Brand image campaign development
• Pre-sale program strategies
• Marketing plans, budgeting, media placement and advertising implementation
• Partnerships with design, advertising and web firms
• Public relations relationships and placement
• Sales center and model design
• Displays, signage, graphics and interactive functionality
• Broker affiliations
• Urban Pace applied discounts and negotiations with vendors
• Prequalified leads through our proprietary Builder Velocity™ program