Pricing

Achieving success in a motivated yet highly educated real estate market requires precise balance among myriad factors: Price per square foot and/or absolute dollar price that the market will bear and that buyers will see as logical; most importantly maximizing our client’s revenue and sales pace objectives. Features and upgrades that communicate real value. The implementation of incentives to accelerate sales when necessary and withdrawal of those incentives at the moment that they are no longer needed. Urban Pace constantly measures market conditions and consumer response to precisely synchronize price, product and buyer motivation.

Services include:
• Market analysis and competitive “shopping”
• Pricing recommendations by unit type, standard feature content, options and upgrades
• Recommendations on sales incentives and closing cost contributions
• Absorption and sale pace strategy